Customer Lifetime Value Calculator

Determine the total value a customer brings over their entire relationship with your business.

Average Purchase Value ($)

Purchase Frequency (per year)

Average Customer Lifespan (years)

Profit Margin (%)

Customer Acquisition Cost ($)

Discount Rate (%)

Customer Lifetime Value

CLV:CAC Ratio

Annual Revenue/Customer

Annual Profit/Customer

Lifetime Revenue

Net CLV (after CAC)

CAC Payback (months)

Related Calculators

CPA calculations.

Price elasticity.

Revenue metrics.

Startup burn rate.

Markup pricing.

Working capital.